Turin, September 16^th, 2014 - We call it FURBE^TM. It’s the new K-Way^® service that transforms an old fur coat into an exclusive K-Way^® jacket.

The K-Way^® store will collect the customers’ family fur coats and let them choose the K-Way^® item that is most suitable for the transformation.

In two or three working weeks, the new FURBE^TM jacket, ready to be worn, will be available at the store. The price of this service will be in the range between 400 and 800 euro, plus the cost of the K-Way^® item chosen to become an exclusive FURBE^TM coat.

The FURBE^TM service is easy to use. The customers willing to take advantage of it can leave their contact details at the store. They will be contacted and given all information so as to fix an appointment at the K-Way^® shop. There, the customers and the service manager will examine the fur coat and decide together the transformation.

At launch, the FURBE^TM service will be offered exclusively in the stores of Milan (via Ugo Foscolo 8) and Rome (next opening in Piazza di Spagna).

Customers may also find information and fix their first appointment on the dedicated web page furbe.k-way.com.

DIDA
K005H00 FURBE LILBE
Furbe is a service provided by K-Way to transform your used fur in an exclusive K-Way. The result is a Lily reversible jacket with one side in printed Nylon Plus waterproof,windbreaker,breathable and heat-sealed, and the other side in fur. Slim fit, K-Way full zip opening and adjustable fixed hood.

K005H10 FURBE VIRGINBE
Furbe is a service provided by K-Way to transform your used fur in an exclusive K-Way. The result is a Virginie reversible ¾ jacket with one side in Nylon Plus waterproof, windbreaker, breathable and heat-sealed, and the other side in fur. Slim fit, K-Way full zip opening and adjustable fixed hood.

K005H20 FURBE LISBE
Furbe is a service provided by K-Way to transform your used fur in an exclusive K-Way. The result is a Lise reversible vest with one side in printed Nylon Plus waterproof, windbreaker, breathable and heat-sealed, and the other side in fur. Slim fit, K-Way full zip opening and adjustable fixed hood.

 

K-Way® is the waterproof jacket par excellence: classic, modern, technologic, functional and coloured. K-Way® collections include historic jackets with heat-sealed zip, that can be folded in a small bag and are made of waterproof, windproof, warm and breathable materials, as well as fashionable clothing and accessories, which feature the same characteristics of practicality and functionality.

K-Way® is the brand of BasicNet SpA, the Company owner of the brands Kappa®, Robe di Kappa®, Lanzera®, Superga®, Jesus® Jeans, AnziBesson® and Sabelt®, present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a real “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.