Torino/Berlin – February 23, 2018

For Spring/Summer 2018, acclaimed Italian shoe label Superga joins forces with Highsnobiety—the leading new-media brand for the next generation of tastemakers, trendsetters, and style-conscious young men—to reinterpret its classic Superga 2750 sneaker.

Drawing from the Italian footwear label’s extensive design archives as well as the two brand’s shared love of subtle yet distinctive design, the instantly classic Superga x Highsnobiety 2750 low-cut sneaker is reworked with an on-point upper of hairy suede and canvas.

The sneaker appears in one of four muted colorways of royal blue, pink, beige or military green. Meanwhile, a leather collar and inner soles, premium cotton lining, and subtle placing of the Highsnobiety logo and motifs across the sneaker, complete the collaborative design.

Highsnobiety was established in 2005 by Fischer as a blog devoted to sharing the best in fashion, footwear, music, art, and design from around the world. Some 12 years on and the passion project has grown to a global media brand with offices in Berlin, New York, and London, dedicated presences in Hong Kong, LA, and Montreal, and two premium print magazines published seasonally.

Italian heritage sneaker label Superga was established in 1911 in Turin, the capital of Italy’s northern Piedmont region. Its Classic Superga 2750 style immediately established itself as the brand’s most important and popular release. So much so that following WWII, the 2750’s popularity earned it the nickname of the "people’s shoe of Italy."

Now, Superga and Highsnobiety reinterpret the timeless classic for 2018. The sneakers drop March 22, 2018 with an exclusive in-store launch event in Milan, at former Slam Jam space in via P.Paoli 6. The collection will be available online at superga.com, highsnobiety.com, at Slam Jam store and in select Superga stores around the world.

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Superga^® is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Sabelt^®, Briko^® and Sebago^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.

Highsnobiety is an international media brand devoted to sharing the best in fashion, footwear, music, art, design and global culture. Established in 2005, the publication now employs over 100 creatives sitting across Berlin, New York and London, with further presences in Hong Kong, LA, and Montreal. An online-first platform, Highsnobiety’s online global reach stands at over 49 million unique users, with over 500 million total monthly impressions across all platforms. It releases a bi-annual print publication, Highsnobiety Magazine, while its award-winning agency arm, Highsnobiety+, creates bespoke branded content for leading global brands ranging from fashion to footwear, food & beverage, and automotive.