17 July 2020 – With 2 successful collaborations under their belt, Superga and Andrea Chong embark on their 3rd partnership exploring Essentials – fundamentals to one’s wardrobe. Known as the People’s Shoes of Italy, Superga is no stranger to everyday footwear, with Superga having sold millions of the Classic 2750.
Worn by John Lennon and Yoko Ono on their wedding day to Kate Middleton on the go, Superga works hard for you. Andrea - or also known as Drea to most - Chong is a trailblazer in Singapore’s lifestyle and fashion industry having started her journey at 19 as a talk show host, evolving to the juggernaut today. Multi-functional essentials were the basis of the collection, with daily wear envisioned for the 2 new styles introduced – the Slingback and Ballerina. Going back to basics, Superga’s classic canvas material was identified as key to the collection, delivering durability and longevity.
Slingbacks
Introducing a new low profile by decreasing the number of eyelets on the sneaker from 5 to 3, the contemporary design reworks the Superga 2402 Mule, resulting in a flattering feminine silhouette. The soles are then minimised in height to give the sneakers a graceful outlook. A back strap with adjustable tonal buckle is then added to the cutaway back, allowing for flexibility in terms of fit.
Ballerina
Arriving in the iconic Espadrille soles, complemented with an everyday canvas upper, details are kept to a minimum. Tonal eyelets and side tab allow the hardworking fabric to shine. The construction keeps to the same low profile as the slingbacks, with only 3 sets of eyelets per sneaker.
Drea showcases her aptitude for versatility and utility, perfecting the ultimate designs to blend into yet further enhance one’s wardrobe. Exploring the duality of soft and strong femininity through her selection of colourways and accent points, the new range introduces second-skin silhouettes, ensuring seamless, functional footwear. Inspired by Drea’s day to day go-tos, the colourways selected accurately reflect so.
Fresh Laundry | The cleanest cream was selected, evoking a sense of calm upon the smell of fresh laundry in Drea’s house.
Weekend Bakes | A nude shade reflecting Drea’s love for being in the kitchen.
Garden Party | A light green, mirroring the greens found in Drea’s very own herb garden.
Lavender Mist | A refreshing lilac hue and the exact scent of Drea’s room.
With the word ‘essentials’ taking on a new meaning in today’s COVID-19 context, Superga will be donating 5% of sales from this collection to Free Food for All , a community-led charity that provides free food to the less fortunate and empowers them to become contributing members of society. We hope you can join us in supporting this important cause.
Superga X Drea Chong retails for $139.90 and will launch on the 17th of July 2020 at 10am, exclusively online at superga.com.sg.
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