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Learn more about the K-Way history
K-Way 23/03/2015 


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1965 (France) – K-Way® was born, a revolutionary windstop and waterproof Nylon® jacket packable in its own pocket.

70’s (France) – The brand becomes sponsor of many alpine skiing teams.

1979 (France; Italy) – The K-Way® brand gets into the french and italian dictionary. 1990

1990 (Italy) – Pirelli group purchases K-Way®.

1992 (France) – The K-Way® factory burnt In Harnes. During that fire, all the products, the archives and the history brand have been lost.

1993 (Italy) – Pirelli makes over K-Way® to the So.PAF investment bank.

1999 (Italy) – The brand was acquired by the Milanese Multimoda Network. Shortly after K-Way® completely stopped the production.

2004 (Italy) – BasicNet group from Turin acquires K-Way® and relaunches the brand. K-Way® 2.0 was born.

2006 (Spain) – K-Way® takes part for the first time at the Bread and Butter exhibition in Barcelona.

2009 (Italy) – K-Way® takes part for the first time at Pitti Immagine Uomo in Florence.

2010 (Italy) – The first flagship store K-Way in Italy opens in Turin.

2011 (Italy) – Co-Branding with Marc Jacobs. The cultural exposition “Dictiona®y T®radema®ks” was presented for the first time at the K-Way® store in Turin.

2012 (USA; France; Italy; Russia) – The first K-Way® store in the USA opens in New York in Soho area. Co-Branding with the fashion Parisian store Colette and with Lapo Elkann’s brand Italia Indipendent. K-Way® unloads on the Russian market with a corner located into the Vesna Shopping Center in Moscow. K-Way® launches a new product, the K-Way® made with mink fur, that was in limited edition and sold in the most well-known European concept stores.

2013 (France; Taiwan; Italy) – The first K-Way® store in France opens in Paris. K-Way® Milan opens in Galleria Vittorio Emanuele, close to the central piazza Duomo. First K-Way® store in Taipei. Co-branding with Versus Versace. The Parisian fashion store Merci dedicates a pop-up store to K-Way®.

2014 (Italy; Great Britain; Germany; France) – K-Way® Rome opens in piazza di Spagna, the international shopping center. The first English K-Way® store inaugurates in London. K-Way® signs a limited edition for the “Shit and Die” show arranged by Maurizio Cattelan. The Le Vrai 3.0 was born K-Way® third generation, which was launched worldwide at the Bread and Butter fair in Berlin. Co-branding K-Way® with Lacroix, Maje and l’Eclaireur : Project Dar(K)- Way®. K-Way® announces the new FURBE™ project , which transforms the old fur coat in a new and exclusive jacket.

2015 (South Korea; Italy) – The first Korean K-Way® store opens in Seoul. The new Fiat Panda K-Way® was launched at the auto show in Geneva. The K-Way® brand is present in Europe, in Japan, South Korea, Taiwan, Philippines and in the ex Soviet Union states.



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