K-Way^® opens its first English shop without a cash register in Covent Garden

The rainproof brand par excellence launches a hi-tech flagship store in London:

140 square meters in renowned Henrietta Street

London, May 10^th, 2017. K-Way^® is proud to announce the opening of its first Plug@sell store in the UK: at 4 Henrietta Street, Covent Garden, London. The 140 square meters hi-tech and cash register-free store is characterized by great attention to color – one of the brand's creative elements – and is opening stocking the entire K-Way^® Q1Q2 2017 (spring-summer) collection.

It’s a Plug@sell store – fast, flexible, reliable – where, thanks to a tablet, every shop assistant can carry out all the duties of a traditional cash register. Customers will be able to pay for their purchases anywhere in the store, in real time, without having to wait or queue. A commodity that will soon be a standard of all K-Way^® stores.

Plasma, digital factotums and iPads – strategically placed in sales areas and shop windows – allow customers and staff to locate every item, view price, sizes, colors and materials, obtain all the info on the K-Way^® products in store, and receive updated information on promotions, discounts and news in real time.

The technology also regards single products. Every K-Way^® item features a unique number and QR code that may be scanned with a smartphone. The QR code links to basiclabels.net, to obtain all the information on production, traceability and authenticity of K-Way^® products. A true “digital footprint” that works like an ID card and that can also be viewed more traditionally by entering the unique number on the BasicLabels homepage.

Click here to watch the videoclip and click here for the photo gallery.

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K-Way^®  is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa, Jesus^® Jeans, Lanzera^®, Superga^®, Sabelt^®, and of the worldwide distribution license of Briko^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.