Thanks to its 7 integrated functions, it exponentially increases cyclists’ safety. For athletes, amateur sports enthusiasts and all lovers of hi-tech.

Torino, 19 April 2019 – Briko^® has announced the birth of the first cycling helmet in the world with 7 functions: rear-view mirror, anti-collision radar, sms crash alert, video and audio in the Cloud, dehydration alert, sidelight and Full HD with SD camera. It is called Cerebellum^® One and may be used integrated with a smartphone or independently. 

A hi-tech product aimed at a wide range of consumers: from urban cyclists to hi-tech enthusiasts, athletes in training and amateur sports practitioners.

Concerning on-road safety the rear-view mirror function is activated by users through their smartphone: a mirror that – when traveling together– may be shared between all the cyclists of a group. The helmet radar sensors assess possible risk of accidents and collisions alerting the wearer. In case of a fall Cerebellum^® automatically sends a geolocalized text message, while the black box saves in the Cloud images of the moments that preceded and followed impact.  

As for sporting performance Cerebellum^® can predict dehydration issues for the wearer. Finally high definition images help athletes to fine-tune their performance and allow enthusiasts to re-experience the day’s route.

Cerebellum^® One will be presented in world premiere at Pitti Immagine Uomo on June 12th.

www.briko.com/cerebellum  

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Briko^® is one of the brands owned by BasicNet SpA, the company that also owns Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Superga^®, Sebago^® and Sabelt^®, leading brands in apparel, footwear and accessories for sports and leisure. BasicNet operates worldwide through a network of licensed entrepreneurs producing or distributing the Group’s branded products. BasicNet provides licensees with R&D, product industrialization and global marketing services. All company procedures take place exclusively online which makes BasicNet a “fully web integrated company”. BasicNet, based in Torino, has been listed on the Italian stock exchange since 1999.