MARCO BOGLIONE

President (Click here to watch the biography video)
BasicNet SpA

Marco Boglione, founder and President of the BasicNet group, was born in Turin on the 9th of May 1956, the youngest of three brothers. His father Lorenzo was an insurance executive, and his mother Anna was an established businesswoman managing a successful interior design showroom.
Marco Boglione showed a flare for business from an early age and his mother stimulated and nourished his entrepreneurial spirit from the start.
In 1974 he graduated at Istituto Filippin in Paderno del Grappa, where he had established a photography school - his first passion - and set up a small souvenir photo business. Thanks to this enterprise he earned his first million and a half liras when he was just 16 years old.
He returned to Turin and, to please his father, he enrolled at Turin's Polytechnic, but soon left university.
In 1976 he meets Maurizio Vitale in Sestriere, a young businessman who transformed his family’s business with brands Robe di Kappa® and Jesus® Jeans, leaders in the casual wear sector. Vitale gets him a job: copywriter in a small advertising agency. Six months later he offers him a job at Maglificio Calzificio Torinese.

After working night shifts in the weaving department, Boglione started to climb the ladder: in 1978 he convinced Maurizio Vitale to open the company’s sportswear division with the Robe di Kappa® Sport brand, later simplified into Kappa®; in 1981 - when he was just 25 years old - he was made director of sales and marketing.
Over the coming years he discovered a second interest: computers; a passion that would be the core of BasicNet's business model.
In 1983, on the advice of Maurizio Vitale himself, who was seriously ill at the time, Marco Boglione left Maglificio Calzificio Torinese and founded Football Sport Merchandise with Luciano Antonino, the first European company licensed to produce and market leisurewear and accessories with the brand, colors and logos of the most important football teams.
The following year, in 1984, Boglione and his first wife Daniela Ovazza founded Mototaxi, a company which would be sold to the Italian Mail service in 1999.
Football Sport Merchandise developed and grew until, in 1994, Boglione and Maglificio Calzificio Torinese’s paths crossed again. Seven years after Maurizio Vitale’s untimely death, the Group declared bankruptcy.
Football Sport Merchandise purchased the company's brands, estate and assets at an auction held on October 28th 1994.
Basicnet was born from the ashes of Maglificio Calzificio Torinese: all the same brands, but a different business model. It was no longer a textiles company, but a network of independent entrepreneurs connected to each other and to the holding by Internet. A network of partners licensed to produce or market worldwide the collections designed by the holding, current owner of the Kappa®, Robe di Kappa®, Jesus® Jeans, Lanzera®, K-Way®, Superga®, AnziBesson®, and Sabelt® brands. BasicNet is also the exclusive global distribution licensee for all Briko® brand products.
As he breathed new life into these brands Marco Boglione transformed the old factory into a modern village. BasicVillage, stands on 22 thousand square meters meeting mankind’s three basic needs: home, work and leisure.
During his career as an entrepreneur Boglione has also held a number of institutional posts.
He has been a member of the Council for Relations between Italy and the United States since 1995. Between 2000 and 2006 he was President of the Torino-Piemonte Film Commission and President of the Consultation Committee of the Faculty of Architecture.
From 2003 to 2006 he presided over ITP (Agency for Investment in Turin and Piedmont), and in 2005 he joined the Board of Directors of the Piedmont Foundation for Cancer Research.
On July 2010 he became a member of the Board of Directors of the Industrial Union of Torino and in 2011, president of the Piedmont Oncology Foundation.
In the same year, on the 2nd of June, he was made Cavaliere del Lavoro by President of the Italian Republic Giorgio Napolitano. In 2012 he was one of the founding members of Fondazione Cavour.
On the 25th of June 2014 Marco Boglione became part of the Board of Gruppo Piemontese Cavalieri del Lavoro. On the 14th of July he was nominated board member of Fondazione Telecom Italia.
He has four children: Lorenzo and Alessandro, with his first wife Daniela Ovazza; Maria and Rocco with his second wife, Stella Lin Hung.
Currently over 400 entrepreneurs worldwide are part of the BasicNet group, present on 120 markets. Each year, total worldwide sales exceed a billion dollars, with over 60 million items sold. BasicNet is listed on the Italian Stock Exchange.
To those enquiring as to the secret of his success Marco Boglione replies: “Time flies and the worst thing you can do is do things twice (…) it’s best to move slowly so you never have to go back on your own steps (...) Slowly please, I’m in a hurry. That’s the way to do it!”.