BasicPress.com is the online press agency of the BasicNet Group and its brands Kappa, Robe di Kappa, Jesus Jeans, K-Way, Superga, Sabelt, Briko and Sebago.
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After Italy, Spain, and France, the US debut in the Kappa® #KeepPerforming campaign

Over 300K reach on @Kappa's IG profile; as many views on that of @hypebeast. In 10 days, Kappa USA's #KeepPerforming digital campaign – launched on Sunday, June 6th – is achieving surprising results. Kappa USA launched the Kappa summer 2021 collection and entrusted the photographer Mel D. Cole with the US version of #KeepPerforming. The protagonists are the model, athlete, and activist Lauren Wasser; creative director Bloody Osiris; model and lawyer Yaris Sanchez; artist Kailand Morris; DJ ESTA and DJ Millie. A series of billboards in Miami and Los Angeles are accompanying Kappa USA's #KeepPerforming digital campaign. Click here for the English press release.

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