K-Way^® has named Scotty James, one of the most talented and renowned Australian snowboarders on the international scene, as its new brand ambassador. James is a two-time Olympic halfpipe medallist, four-time world champion in the same discipline, and seven-time X Games gold medallist. With this partnership, K-Way^® — already well established in the world of skiing —  strengthens its connection to snow sports by expanding into snowboarding as well. For the 25/26 winter season, a special K-Way x Scotty James capsule collection will also be launched: a limited-edition line co-developed with the athlete, featuring a jacket, pants, vest, and neck warmer.