An event brought the K-Way^® store in Aversa to life, attracting a large turnout of consumers and brand enthusiasts. On September 11, the doors of the flagship store welcomed an afternoon filled with DJ sets, music, and a convivial atmosphere, highlighting the brand’s visual identity, including personalized details featuring the K-Way^® tricolor. A buffet, music, and social moments allowed attendees to enjoy an experience in the world of K-Way^®, strengthening the connection with the local community.