K-Way^® will take part in Hexagon Cup 2026, one of Europe’s most important padel tournaments, scheduled to take place at Madrid’s Caja Mágica from January 28 to February 1. The brand will serve as the official apparel supplier for the event staff—from the executive team to operational and hospitality personnel—with uniforms featuring some of K-Way’s most iconic pieces. A dedicated activation within the venue is also planned. The partnership is part of K-Way^®’s strategy to strengthen its connection with the world of sport, expressing its versatile and contemporary identity.