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Superga® and Chiara Ferragni together again on Instagram: boom of likes for the Alpine Jellygum shoes

The most famous influencer in the world announced her return to the set after the lockdown wearing a pair of pink-sole Superga® Alpina Jellygum via Instagram on Wednesday, May 20th. In less than 12 hours, Chiara Ferragni’s post, which was also shared by the global network of Superga® licensees, totaled more than 200 thousand likes and 600 comments. The collaboration between the digital entrepreneur and the Superga® brand dates back to 2013, when Ferragni was known as The Blonde Salad, the name of her blog. The Alpina shoes, one of the classic Superga styles, have been reinterpreted for the summer 2020 in the Jellygum models, with a transparent tank sole in pink, blue or peach shades.

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