After Italy, Spain, and France, the US debut in the KappaÂ® #KeepPerforming campaign
Over 300K reach on @Kappa's IG profile; as many views on that of @hypebeast. In 10 days, Kappa USA's #KeepPerforming digital campaign â€“ launched on Sunday, June 6th â€“ is achieving surprising results. Kappa USA launched the Kappa summer 2021 collection and entrusted the photographer Mel D. Cole with the US version of #KeepPerforming. The protagonists are the model, athlete, and activist Lauren Wasser; creative director Bloody Osiris; model and lawyer Yaris Sanchez; artist Kailand Morris; DJ ESTA and DJ Millie. A series of billboards in Miami and Los Angeles are accompanying Kappa USA's #KeepPerforming digital campaign. Click here for the English press release.