On July 14, Kappa^®, the historic sponsor of Genoa CFC, together with the Club unveiled the 2026/27 Home Kit through the photographic campaign "You'll Never Run Alone." The campaign was conceived by Genoa and Kappa^® with the participation of No Panic Agency, the Club's creative partner, and features photography by Genoa-based photographer Andrea Venturini. The new jersey reinterprets some of the most iconic aesthetic codes of the 1990s, bringing back distinctive design elements from that era while keeping the Club's traditional red-and-blue vertical split at the heart of its design. Click here for the press release and photo gallery.