On the occasion of Valentine’s Day, from February 7 to 15 Superga^® organized a live embroidery service at its Turin store (Via Lagrange 17), offering customers the opportunity to personalize their canvas shoes directly in-store with small embroideries created on the spot by an embroiderer. The initiative culminated on February 10 with an aperitif open to the public, customers, and friends of the brand, during which guests were able to take advantage of the live customization service. The event was designed to celebrate Valentine’s Day and strengthen the connection with the local community.