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K-Way® Closes the Sixteenth Edition of Basic Business Week On May 13, K-Way® officially concluded the presentations of the sixteenth edition of Basic Business Week. The brand unveiled its Q1/Q2 2027 collections and marketing strategy through an immersive setup, followed by an in-depth product presentation dedicated to colleagues, B2B partners, and the sales force, marking K-Way® as the final Group brand to present during the Business Week. The day concludes with a themed dinner held at the BasicItalia headquarters. Click here to view the photo gallery. |
