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K-Way® Official Partner of Salone del Mobile Milano Between Design and Urban Architecture

K-Way® will be the official partner of the upcoming edition of Salone del Mobile Milano, scheduled to take place from April 21 to 26. The BasicNet Group brand will present a project developed in collaboration with the Salone that brings together design, urban mobility and portable architecture. At the heart of the initiative is an urban itinerary dedicated to five landmark buildings in Milan, created with Forgotten Architecture by Bianca Felicori and showcased through photography and nylon installations. Central to the project is a kiosk in Piazza Sant’Eustorgio, a fully customized K-Way® and Salone space that will host talks, distribute leaflets and offer exclusive “A Matter of Salone” merchandise throughout the week, along with a special installation at the K-Way® store on Corso Garibaldi.

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