Woolrich^® opens its first store in Turin after the acquisition by the BasicNet Group

Following the recent acquisition of Woolrich by the BasicNet Group, the first Woolrich^® store in Turin opened to the public on Friday, December 12, at Via Lagrange 3. Located in the heart of the city center, the store occupies a strategic position along one of Turin’s busiest and most vibrant shopping streets. The store has been set up with elements that evoke the brand’s heritage, including the iconic buffalo check, creating an environment that blends tradition and modernity. Click here for the Photo Gallery.