On May 13, K-Way^® officially concluded the presentations of the sixteenth edition of Basic Business Week. The brand unveiled its Q1/Q2 2027 collections and marketing strategy through an immersive setup, followed by an in-depth product presentation dedicated to colleagues, B2B partners, and the sales force, marking K-Way^® as the final Group brand to present during the Business Week. The day concluded with a themed dinner held at the BasicItalia headquarters. Click here to view the photo gallery.