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Kappa® and Serie BKT present the Red Ball with the campaign “…Not Even with a Flower”

Once again this year, Lega Serie B and Kappa® renew their commitment to raising awareness across all sports communities by presenting the Red Ball— a special edition of the official Serie BKT match ball created for the International Day for the Elimination of Violence Against Women, observed on November 25. The campaign will be accompanied by numerous initiatives in the stadiums. Among the most significant is an artwork that will take the field: the “Alberto Picco” Stadium will host a floral installation created by Ballondflor, a women-driven company based in Los Angeles specializing in soccer-themed floral designs. This project aligns perfectly with the “…Nemmeno con un Fiore” ('...Not even with a Flower") campaign and its central message.

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