On Wednesday, November 12, the BasicNet Group announced that it has reached an agreement to acquire the Woolrich brand for the European territories. The historic American brand, founded in 1830 and a symbol of authenticity, quality, and outdoor tradition, was previously owned by the investment fund L-Gam. Founded in 1830 by John Rich in Pennsylvania, Woolrich is one of the oldest American manufacturers of wool fabrics and outdoor apparel. The company was established to provide durable and functional garments for hunters, lumberjacks, and railroad workers, protecting them from the harsh winters of the northeastern United States. With this acquisition, BasicNet adds to its portfolio a brand with a strong heritage, perfectly aligned with the Group’s core values: authenticity, iconicity, and cultural impact. Click here for press release and here for the BreakingNews.