Paris, July 2, 2026 — This summer, Sebago^® joins forces with SPOK to create a collaboration that celebrates shared craftsmanship, a passion for doing things well, and a common vision of contemporary artisanship. Some collaborations begin in a meeting room. Others start around a counter, over a coffee slowly cooling down and a conversation about craftsmanship, thoughtful gestures, and things made to last.

This summer, Sebago^® meets SPOK to bring together two worlds that, at first glance, might seem far apart.

On one side is Sebago^®, the iconic brand whose shoes have accompanied life along docks, harbours and city streets around the world for decades.

True to its heritage, the brand continues to embody a timeless style where authenticity, quality and functionality come together.

On the other side is SPOK, a network of 36 chef-led canteens located across Paris, Lyon, Biarritz, Marseille, Bordeaux, Lille, Nantes, Rennes, Bourges, Metz, Toulouse and Chusclan, where every dish is prepared fresh on-site each morning, without a central production facility, driven by one simple belief: great food is made fresh every day.

What brings Sebago® and SPOK together is not a product, but a shared philosophy: a commitment to craftsmanship, an appreciation for simplicity, and a desire to create products and recipes that stand the test of time without ever losing their character.

To bring this collaboration to life, Sebago^®, together with SPOK, created an exclusive staff uniform featuring customised Sebago^® T-shirts and caps, worn by the teams across all 36 chef-led canteens throughout the duration of the partnership.
This bespoke uniform embodies the spirit of the collaboration down to the smallest detail and accompanies the launch of a limited-edition Sebago^® × SPOK sandwich. Launched on June 21, 2026, the collaboration will run across all SPOK locations through the end of the summer.

More than a seasonal partnership, Sebago^® × SPOK celebrates a shared vision of contemporary craftsmanship, where every detail matters and simplicity is never synonymous with ease. Because some stories are better shared around a table than told in a thousand words.

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Sebago^® is a brand of BasicNet Group, which also owns the brands Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Superga^®, Briko^®, Woolrich^® and Sundek^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.