The "The Authentic Aperitivo" capsule collection includes clothing and fashion accessories for those who live the aperitivo #SenzaEtichette.

Milan, September 26^th, 2024 – Campari Soda, the iconic aperitif proudly label-free since 1932, together with Kappa^®, leading brand in the Italian sportswear and streetwear industry, announce their collaboration to create the exclusive capsule collection: The Authentic Aperitivo. This one-of-a-kind line is inspired by the Kappa^® Authentic SS24 collection and celebrates the meeting of two distinct but complementary worlds. On one side, the #SenzaEtichette universe of Campari Soda, a symbol of Italian aperitivo culture and conviviality, and on the other, Kappa^®'s vibrancy, an icon of younger generations and modernity, united by a shared desire for authenticity, experienced in the urban streets that evoke a sense of belonging and a "home away from home."

The union of these two icons of the Italian scene is celebrated in a collection that features selected pieces from the Kappa^® Authentic line, customized with distinctive graphics inspired by the design of Campari Soda and its iconic glass bottle. The collection includes T-shirts, available in black and white, coordinated sweatshirts and pants, and a practical fanny pack. Additionally, for this occasion, the historic Kappa^® logo, born from a spontaneous shot of two models not posing, and unchanged since 1969, gets a new look: the iconic "Omini" no longer sit back to back but instead turn to face each other, reflecting the spirit of conviviality that Campari Soda has always promoted.

A line that speaks the language of the young, of those who refuse to conform and consciously choose to be themselves, and who love the vibrant atmosphere of bustling streets: the true stage for the aperitivo.

The collaboration is announced through a campaign shot by the expert, brilliant, and documentary-like eye of Yuri Ancarani. The protagonists, real authentic people selected through street casting, will move through the streets of their cities and provinces, with spontaneous gestures, engaging the audience in their lives, through their reactions and the relationships they create along the way. Their journey will take them to the bar, a place and space for authentic gathering and sharing with friends.

The Authentic Aperitivo capsule collection will be available starting September 26th, at selected stores and online at kappa.fr.

 

CAMPARI GROUP

Campari Group is one of the leading global players in the spirits sector, with a portfolio of over 50 brands spanning global, regional, and local priority brands. The global priority brands represent the Group's main focus and include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, and Grand Marnier. Founded in 1860, it is the sixth-largest company in the branded spirits industry. The Group has a global distribution network that reaches over 190 countries worldwide, with leading positions in Europe and the Americas. The Group’s strategy aims to combine organic growth, through strong brand building, with external growth through targeted acquisitions of brands and businesses. Headquartered in Italy, in Sesto San Giovanni, Campari operates 17 production plants worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: [http://www.camparigroup.com/it](http://www.camparigroup.com/it). Please drink responsibly.

KAPPA^®

Kappa^® is one of the brands owned by the BasicNet Group, which also owns Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Superga^®, Sabelt^®, Briko^®, and Sebago^®—leading brands in sportswear, footwear, and accessories for sports and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, produce or distribute the Group’s branded products. BasicNet provides these entrepreneurs with research and development services, product industrialization, and global marketing. All business processes are conducted exclusively via the Internet, making BasicNet a "fully web integrated company." BasicNet, headquartered in Turin, has been listed on the Italian Stock Exchange since 1999.