A Fusion of Haute Couture and Professional Sports
The worlds of haute couture and professional sports, though distinct, meet and influence each other, creating innovative and creative synergies, as exemplified by this collaboration between AS Monaco, Kappa®, and KOCHÉ.
A Tribute to the Principality
This limited-edition jersey pays homage to the unique identity of Monaco, drawing inspiration from the Principality's iconic elements.
The 3D diamonds represent Monaco's rich history and reflect a constant pursuit of excellence. A “glitch-diagonal” design, blending tradition and innovation, complements the jersey, embodying the dynamic spirit of football and fashion.
Additionally, Kappa®’s iconic Omini logo, symbolizing its commitment to inclusion, aligns perfectly with KOCHÉ’s vision of boundaryless fashion. The jersey will be worn by AS Monaco players this Friday at 7 PM during their match against FC Nantes.
Christelle Kocher, Director and Founder of KOCHÉ:
“Creating this special kit for AS Monaco is an honor. This club holds a special place in my heart, particularly because of my father, who was close to Arsène Wenger during his time as the team’s coach. Returning to Monaco to unite sport and fashion in this project is a unique and moving experience.”
Thibaut Chatelard, Marketing & Revenue Director of AS Monaco:
“This jersey combines elements of the Club's identity with the world of fashion through KOCHÉ's vision of elegance. We are delighted with this collaboration with our kit supplier Kappa®, allowing AS Monaco to explore new horizons.”
Practical Information
The jersey will be available starting this Thursday, January 9, from 10 AM. It can be found in AS Monaco's official stores and online at shop.asmonaco.com, as well as on Kappa®’s website at kappa.fr.
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About KOCHÉ
KOCHÉ is a fashion brand founded in Paris by Christelle Kocher in 2015. KOCHÉ champions values of openness in fashion: diversity and inclusion across genders, body types, and social and geographical origins. Furthermore, KOCHÉ's DNA is deeply rooted in high-level craftsmanship.
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