New York City, 1–30 September 2026 — Sebago^®, the American brand founded in 1946 in Maine and renowned for its nautical heritage, craftsmanship and timeless design, announces a special collaboration with Westerlind for an exclusive pop-up experience in the heart of New York City.

The initiative stems from the convergence of Sebago^®'s American heritage and Westerlind's distinctive, community-driven approach: a retailer that has always been dedicated to building authentic connections between brands, products and people.

Throughout the pop-up —running from 1 to 30 September—, customers will have the opportunity to immerse themselves in the world of Sebago^® at the Westerlind store — 77 E Houston St., New York City —, and will be able to discover the new F/W 2026 collection. The selection will include Sebago^® ready-to-wear, alongside the iconic footwear and accessories that have long defined the brand's identity.

To mark the opening of the pop-up, Sebago^® and Westerlind will host a special event on Tuesday 8 September, bringing together members of New York's menswear, lifestyle and creative communities. The evening will be dedicated to discovering the brand, celebrating 80 years since its founding, and exploring the new collection.

Through this collaboration, Sebago^® and Westerlind celebrate a shared language of authenticity, product culture and attention to community, bringing the brand's heritage to a new generation of enthusiasts.

 

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Sebago^® is a brand of BasicNet Group, which also owns the brands Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Superga^®, Briko^®, Woolrich^® and Sundek^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.