An in-store event celebrating the world of water and maritime culture across three brands, united in one of the Mediterranean's most celebrated regattas

Saint-Tropez, 28 September 2026 – Sebago^®, K-Way^® and Sundek^® come together at the multibrand store in Place de la Garonne (11 Rue François Sibilli), Saint-Tropez, for a unique event. Together, they will celebrate the three brands' deep connection to the sea, freedom and life outdoors. The event is part of the 2026 Les Voiles de Saint-Tropez programme, the sailing event running from 26 September to 4 October in the Gulf of Saint-Tropez.

Les Voiles de Saint-Tropez is a legendary event, founded in 1999 by the Société Nautique de Saint-Tropez, a yacht club established in 1862. It is the first major sailing event on the Mediterranean coast, bringing together extraordinary vessels each year in a kind of dance between classic yachts, some more than a century old, maxi yachts, and some of the most advanced and beautiful modern boats in the world. A celebration of the sea and wind in the Provençal harbour, with friendly races that remain true to the original spirit of the competition: the most beautiful racing on the water, and the best atmosphere on land.

Three brands, one shared connection: the water. Sebago^® was born in Maine as a boat shoe brand, renowned for its Docksides line, carrying the spirit of sailing in its DNA, also expressed through the Sebago Rowing Cup, the rowing regatta now in its second edition. K-Way^® embraces water and sudden changes in weather conditions through its sports sponsorships, from world champion surfer Leonardo Fioravanti to world champion snowboarder Scotty James, as well as the summer takeover of Wakeparadise Milano in 2026. Alongside this is K-Way^®'s partnership as Technical Partner of La Roche-Posay Racing Team, which races under the burgee of the Société Nautique de Saint-Tropez and will carry K-Way^®'s spirit all the way to the 38^th America's Cup, taking place in Naples in 2027.
Sundek^®, a brand born in San Francisco in 1958, brings to Saint-Tropez the atmosphere of endless beaches, a culture built on colour and the distinctive style of its swimwear.

During the event, guests will have the chance to admire the stylistic choices behind the Sebago^® total look, spanning apparel and footwear, created for the entire crew of Resolute Salmon. The historic one-tonner sailing yacht, designed in 1975 by Britton Chance and long associated with Saint-Tropez and its most iconic regattas, will take to the water accompanied by the brand's spirit and values.

The event at the store, which opened last summer, will also be a moment of conviviality: guests, including boat owners from the competing crews, journalists and local personalities, will be served the traditional tropezien aperitif, made with focaccia and rosé wine.

With this event, Sebago^®, K-Way^® and Sundek^® strengthen their presence and their connection to France, bringing the spirit of the three brands to the heart of one of the world's most prestigious sailing events.

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Sebago^®, K-Way^® and Sundek^® are among the brands owned by the BasicNet Group, which also includes Kappa^®, Robe di Kappa^®, Jesus^® Jeans, Superga^®, Briko^® and Woolrich^® — leading brands in apparel, footwear and accessories for sport and leisure. BasicNet operates globally through a network of entrepreneurs who, under licence, manufacture or distribute the Group's branded products. In return, BasicNet provides research and development, product industrialisation and global marketing services. All business processes are managed exclusively via the internet, making BasicNet a "fully web integrated company". Headquartered in Turin, BasicNet has been listed on the Italian Stock Exchange since 1999.