On Wednesday, May 20, Sundek^® opened its first store in Turin, just a few months after its acquisition by BasicNet last December. The store, which shares its retail space with fellow group brand Woolrich^® — also acquired by the holding company in November 2025 — is located at 3 Via Luigi Lagrange, in the heart of Turin. Inside the store, visitors can discover Sundek^®’s swimwear collection alongside a selection of lifestyle apparel and accessories that reflect the brand’s evolution beyond beachwear. The opening marks one of the first tangible steps in the brand’s new chapter under BasicNet’s direction, with the aim of strengthening its retail positioning and expanding its presence on the Italian market.