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A Rome exhibit on Italy’s iconic brands hosts Superga® and Robe di Kappa®

On the 140th anniversary of the Italian Patent and Trademark Office, the Minister of Imprese e Made in Italy (Business and Made in Italy) Adolfo Urso inaugurated the exhibition “Identitalia, the Iconic Italian Brands” at Palazzo Piacentini – the Roman headquarters of the department – on Tuesday, February 13th. The exhibit, hosted in the atrium of MIMIT until April 6th, is dedicated to 113 historic brands that have made Italian history. Two sections host Turin brands Superga® and Robe di Kappa® with advertising campaigns, historical garments, and communication material. The show is open to the public on Friday afternoon and Saturday and Sunday all day. Reservations are mandatory by writing to polo.culturale@mimit.gov.it. Click here for the photo gallery.

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