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Formal acquisition of 50% of the Anzi&Besson® trademark set for seamless integration with and into BasicNet Group operations.
BasicNet and Giuliano Besson have signed and sealed a fifty-fifty joint venture, through Anzi Besson Trademark S.r.l., proprietary titleholder to the Anzi&Besson® trademark, in a strategic intent to relaunch and enhance the value of this historic and enviable skiwear brand icon.
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