BasicNet and Giuliano Besson have signed and sealed a fifty-fifty joint venture, through Anzi Besson Trademark S.r.l., proprietary titleholder to the Anzi&Besson® trademark, in a strategic intent to relaunch and enhance the value of this historic and enviable skiwear brand icon. As global and sole licensee for this premium brand name, BasicNet will make available its business model and all specific applications resulting therefrom synonymous with the approach adopted in the past for the K-Way® and Superga® trademarks.
“The agreement forged with Giuliano Besson - comments Marco Boglione – reflects distinctively the strategic focus placed on BasicNet value creation, in that this entails adding value through the acquisition of a sports and leisurewear trademark icon which, for a variety of reasons, recently narrowed its competitive-edge and sparkle.
We have in mind an indisputably technical and functional product positioning, all of which with a keen eye steered toward excellence of design and Italian flair. I’ve known Giuliano Besson for many years and I'm sure that he will feel entirely at ease in our Basic world”. “I am honored and delighted with the agreement – says Giuliano Besson – sealed with a primary Group of our sector which, insofar as embracing a phase of powerful growth and development, brings together the leadership imperatives for relaunching commercially the Anzi&Besson® trademark”