Turin, May 15^th 2015 – On its 50th anniversary, K-Way^® proudly announces the launch of its new R&D DIRECT project, aimed at supplying Italian flagship stores with a limited series of exclusive items, directly from the Research&Development Center.

These are items which were never put into production, the result of sophisticated styling research and cutting-edge technologies that, because of marketing reasons, were never mass-produced and therefore never distributed.

There are dozens of prototypes and unique items which were until now stored in the Style department's archive, after being conceived by K-Way^® designers and hand made.

Just like every K-Way^® product, these items are made with high-performance materials and designed along the lines of the brand's style and characteristics.

Not only. Some prototypes are twice as exclusive as they are the result of a collaboration between K-Way^® and other world famous brands and/or stylists.

R&D DIRECT are identified by a special pendant and an exclusive hanger, and are now available in K-Way^® stores all over Italy.