Parisian fashion house SANDRO and Italian footwear manufacturer SUPERGA have teamed up to create a capsule collection for SS16. Evelyne and Ilan Chetrite, Sandro’s creative directors of Women’s and Men’s collections respectively, have come up with three new interpretations of the iconic 2750, the world’s first tennis shoe using the technology of vulcanized rubber, which was originally created by Walter Martiny for Superga. The Men’s model is available in three colours of cotton canvas: white, navy and light blue denim. The autoclavemoulded sole is affixed to a plastic shell that references the shoe worn by the Italian Navy in the 50’s & 60’s – an era that regularly inspires Sandro Homme collections. «This vintage style trainer blends seamlessly with Sandro Men’s collections, lending a chic, laidback look that can be worn just as well with jeans or suit trousers» comments Ilan Chetrite. The Women’s model retains the minimalist look of the original. This trainer is available in white, off-white or navy cotton canvas, respectively paired with a blue, red or burgundy sole. «I wanted to preserve the authenticity of this iconic model in giving it a fresh, colourful twist to suit our daytime wardrobe,» notes Evelyne Chetrite. The Sandro x Superga SS16 collection will be available from end of March 2016, priced 85€ in selected Sandro stores worldwide and online on Sandro-paris.com and Superga.fr.

About Sandro
Known for its clean lines and sophisticated aesthetic, Sandro is a leading accessible luxury Parisian brand featuring refined and versatile men’s and women’s collections. Evelyne Chetrite, founder and creative director since 1984, developed a new women’s aesthetics: modern and sophisticated with a hint of androgyny. In line with the Sandro sensibility, Evelyne’s son, Ilan, launched Sandro Homme in 2008 focusing on revisited classics with a modern twist. Today, Sandro has over 480 points of sales worldwide. Along with Maje and Claudie Pierlot, Sandro and Sandro Homme are part of the SMCP group, a leading company in the accessible luxury sector that directly operates 1039 doors in 34 countries worldwide, directly or through partnerships. Kohlberg Kravis Roberts & Co. (KKR) acquired a majority stake of Group SMCP in June 2013. www.sandro-paris.com

ABOUT Superga^®
Superga^® is the brand of BasicNet SpA, the Company owner of the brands Kappa^®, K-Way^®, Lanzera^®, Robe di Kappa^®, Jesus^® Jeans, AnziBesson^® and Sabelt^®, present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.
Superga^® is the iconic footwear brand for sports and leisure time that used the innovative rubber vulcanisation technology for the first time in 1911. Such technology was employed to create footwear for the mass market. The most popular model, 2750, has been produced since 1925: this is the first tennis shoe realized with a rubber sole. Today Superga® shoes can be fully defined as the “people’s shoes of Italy�, due to their prestige and reputation.