BreakingNews: Polo shirts and irony, Elio is the new Robe di Kappa^® Ambassador

Lots of colorful polo shirts and plenty of irony, Robe di Kappa^®'s new national poster campaign hits the streets with a testimonial by an exceptional character: Elio is the brand's new Ambassador to feature on posters nationwide from April 18^th to May 1^st. Histrionic musician, singer, DJ, showman, actor, and frontman of Italian band Elio e le Storie Tese, he was one of four judges at the latest edition of X-Factor, which saw the victory of a singer from his category. The photo shoot for the new Robe di Kappa^® Ambassador took place in March in BasicVillage's BasicStudios, at the BasicNet Group's headquarters in Torino. Five images were selected for posters to be displayed in Turin, Milan, Rome and other Italian cities. Two of these are by BasicNet Founder and President Marco Boglione, two by his young daughter Maria; the fifth by both of them together.

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Italy, April 18^th, 2016: musician, singer, DJ, showman, and actor Elio is the new Robe di Kappa^® Ambassador – Elio features on posters nationwide from April 18^th to May 1^st – photo shoot took place at BasicStudios (BasicVillage) in Turin – five images selected for posters: two by Marco Boglione, two by President’s daughter Maria; the 5^th by both of them together