Mickey Mouse at Milano's Triennale with a K-Way®'s three-color zipper
An iconic character with an iconic look. Disney character Mickey Mouse, born in 1928, features at the “Topolino e l’Italia” exhibition opened Friday April 22nd at Milano's Triennale within the 21st International Exhibition “Design after design” (open until May 15th), with K-Way®'s yellow, orange and blue tape, the brand's symbol since 1965. The top rainwear brand was chosen by Walt Disney Italia together with a further 20 Italian iconic products selected to customize a series of 6 ft tall Mickey Mouse statues. As of June the exhibition will be on tour in Italy's main cities; in November the statues will be auctioned for charity at Sotheby’s.
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