On July 31st, 2017 BasicNet has signed the agreement for the acquisition of the SebagoÂ® brand from the American company Wolverine World Wide, listed at the New York Stock Exchange. The American SebagoÂ® brand, established in 1946, is a true style icon, particularly known for the penny loafers, moccasins and DocksidesÂ® boat shoes. The brand is currently distributed in 90 countries worldwide. BasicNet Group will integrate the new brand into its business model, as already achieved in the past with other brands like KappaÂ®, Robe di KappaÂ®, JesusÂ® Jeans, SupergaÂ®, K-WayÂ®, SabeltÂ® and BrikoÂ®. Intellectual property rights for the SebagoÂ® trademarks and related assets have been acquired by TOS, a company fully owned by the BasicNet Group, for a total consideration of 14.25 million US dollars.
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Turin, July 31st, 2017: BasicNet acquires the SebagoÂ® brand from Wolverine World Wide â€“SebagoÂ® brand was established in 1946 â€“ the brand is currently distributed in 90 countries worldwideÂ â€“ BasicNet Group will integrate the new brand into its business model â€“ SebagoÂ® trademarks acquired for USD $ 14.25M (approximately 12 million euros)