On July 31^st, 2017 BasicNet has signed the agreement for the acquisition of the Sebago^® brand from the American company Wolverine World Wide, listed at the New York Stock Exchange. The American Sebago^® brand, established in 1946, is a true style icon, particularly known for the penny loafers, moccasins and Docksides^® boat shoes. The brand is currently distributed in 90 countries worldwide. BasicNet Group will integrate the new brand into its business model, as already achieved in the past with other brands like Kappa^®, Robe di Kappa^®, Jesus^® Jeans, Superga^®, K-Way^®, Sabelt^® and Briko^®. Intellectual property rights for the Sebago^® trademarks and related assets have been acquired by TOS, a company fully owned by the BasicNet Group, for a total consideration of 14.25 million US dollars.

Please, click here to read the entire press release.

NEWS TICKER

Turin, July 31^st, 2017: BasicNet acquires the Sebago^® brand from Wolverine World Wide –Sebago^® brand was established in 1946 – the brand is currently distributed in 90 countries worldwide – BasicNet Group will integrate the new brand into its business model – Sebago^® trademarks acquired for USD $ 14.25M (approximately 12 million euros)