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PRESS RELEASE / Functional aesthetics, bold design, the iconic tape: K-Way’s identity shows at Milan Fashion Week
K-Way 17/01/2022 


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Monday, January 17th, 2 PM – K-Way® takes over the industrial style Talent Garden in Milan with distinctive graphics that reveal its identity. The yellow, orange, and blue tape adds color across seats and transforms the blank canvas. The R&D collection is on the catwalk: the most aesthetically advanced expression of the K-Way® world – a concentration of high impact design, textile research, and innovative technicality of unique and original pieces. Even at the peak of its style, K-Way® doesn’t shy away from the idea of creating pieces that are in active dialogue with the elements, as at ease in the city as they are in the outdoors.

The colors of the tape, emboldened with green and fuchsia on a navy blue and black background also run through the runway show. The silhouettes are daring and voluminous, and slender and sleek; the lengths are shortened and compact, and protective and extended. Styles familiar to K-Way® such as the anorak, quilted jacket, blouson, half-zip pullover, duffle coat, loden coat, and hoodie are transfigured by extreme shapes. The pieces play on layering alluding to freedom, an urban kudos, and a playful approach to dressing.

Very short or very long: there are no half measures. As the shimmering of metallic evokes a futuristic feeling, it coexists with the organic tactility of felt blankets predominantly used on capes and duffle coats. The voluminous effect is further enhanced by the rhombuses, both micro and macro, which take form as graphic quilting, inlays, and jacquard on sweaters reminiscent of the fifties. Pieces constructed with mouliné yarns, zipped pullovers, wool polar trousers and cardigans, quilted skirts, and trousers extend the collection and refine the silhouettes and accessories: large shopper bags made of recycled sheepskin, high and low boots in loom fabric, and slippers.

The collection’s interpretation of form and matter creates a design of functional and responsible dressing. The fabrics are natural, such as Loro Piana's COVER and STORM SYSTEM wools, or are made with sustainable production processes, such as AMIABLE, born from recycling nylon waste, or RECALL, a system that provides for the disposal of unused garments, traceable thanks to a special QR code. CORDURA garments lined with boiled wool combine performance and organic texture while POLARTEC twists pieces with a classic aplomb.

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K-Way® was born in Paris in 1965, on a rainy day. Clothes retailer Léon-Claude Duhamel observed people rushed by in soaking wet clothes, with uncomfortable umbrellas. He had an idea: creating the first windproof and waterproof packable jacket in history. Classic, modern, hi-tech, functional, and colored, with its iconic 3-colors zipper, K-Way® is a registered trademark in the Italian and French dictionaries. K-Way® is a brand of BasicNet SpA, the Company also owner of Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko® and Sebago®. BasicNet operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products, and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed on the Italian Stock Exchange since 1999.



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COMUNICATO STAMPA / Estetica funzionale, design audace, il tape come segno: l’identità K-Way in passerella alla Milano Fashion Week
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