Superga^® is thrilled to announce its Spring/Summer 2022 advertising campaign and collaboration with Emily Ratajkowski, the brand's newest ambassador. A fan of the brand for over a decade, the capsule collection marries the Italian heritage, authentic spirit with a mix of timeless, effortless, laid-back design. The newest Superga^® ambassador has had an affinity for the brand throughout her lifetime, wearing to castings and shoots, exploring New York City and traveling across the world. As a closet staple for women, men and kids, Emily wanted to put her own twist on two of the most iconic styles while preserving its original heritage and simplicity. During the design process, Emily chose Superga^® 2750, a style that was conceived as the first Italian tennis shoe over 100 years ago by the owner of the brand and the Alpina, known for trekking back in the 50s, to customize. She wanted to respect the Italian heritage and timeless silhouette of the brand. “I love Superga and their timeless approach to sneakers. I’ve been wearing the brand for years so this collaboration felt completely natural to me,� said Emily Ratajkowski. She tweaked the styles to have the bindings in an off-white color and rounded the laces. The campaign was shot in Los Angeles in January 2022 on a neutral background at Milk Studios by Photographer Zoey Grossman, known for her high energy, edgy grit and feminine eye, who brought to life Emily’s version of her collaboration with Superga^®. New York based stylist, Emma Morrison, dressed Emily in clothing that provides easy movement. With being a new mom, the campaign showcases effortless silhouettes, materials, and textures in a series of looks that she can look stylish and comfortable in from day-to-night. Discover the selection of Emrata’s limited collection of iconic Superga^® styles (2750, Alpina) and additional favorites from the portfolio (2750, 2490, 2631, 2790).

2750 CLASSIC The Superga^® 2750 sneakers are an Italian style staple and an authentic design piece. Born in 1925, their appeal remains intact. An ideal blank canvas for designers and artists to create unique and novel interpretations – they remain an enduring fashion favorite season after season.

4089 TRAINING 9TS SLIM VEGAN Sporty inspiration is fused with street attitude, ultra-functional updates, and sustainable materials. The Training 9TS sneaker is the new must-have addition to your athleisure edit, made from recycled nylon with faux suede details and iconic faux leather swallowtail patches on the sides. A natural-look recycled rubber running sole completes the look and reinforces its green spirit.

 2750 EMRATA This 2750 sneaker is Emily Ratajkowski’s tribute to timeless Superga^® style, staying faithful to the original with all its iconic details, whilst updating it with a brand-new sophisticated all-white look. Complete with tubular laces, the exclusive collaboration patch on the inside, and a branded cotton bag. 2636

2636 ALPINA EMRATA A huge fan of Superga^®'s iconic style, Emily Ratajkowski celebrates some of our classics, reworking them with a few small personal touches. This Alpina sneaker reinforces the heritage details originally designed for hikers in the ‘50s, updated with a sophisticated all-white design for a timelessly elegant look. Complete with tubular laces, the exclusive collaboration patch on the inside and a practical cotton bag.

2631 STRIPE PLATFORM Classic Superga^® styling meets contemporary workwear influences. Made from breathable cotton, this sneaker is characterized by a robust construction: the toe is reinforced with a striped rubber cap, whilst the extra-chunky sole supports the foot and provides enhanced resistance.

2490 BOLD ORGANIC CANVAS, NATURAL DYE Bold style is the interpretation of the most iconic household sneaker that takes inspiration from skate shoes. The perspective is flipped thanks to the combination of the classic material upper with a higher sole, highlighted by the line that runs along the foxing. This release features an organic cotton upper and a cork insole.

2790 COTW Superga^®’s signature aesthetic reaches new heights in these 2790 sneakers that pair the iconic silhouette with a 4 cm flatform. The result: an instantly flattering, leg-lengthening look that works with all outfits. The breathable cotton canvas upper is comfortable and sturdy, while the label’s two-tone jacquard logo adds the all-important finishing touch.

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Superga^® is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Sabelt^®, Briko^® and Sebago^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear, and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.