Sport-Achat Hiver, the Lyonese international fair (France), ended on Wednesday, February 1st, registering great success for Briko®, which unveiled the new designs of the 2023-2024 Snow collection, after their debut at ISPO (Munich, Germany, in November 2022) and Promowinter (Bolzano, Italy, in January 2023). During the European B2B event devoted to winter sports clothing and accessories, Briko®’s stand enjoyed a substantial flow of buyers (Lyon, Eurexpo, January 30th – February 1st). In addition to the Snow collection, Briko® displayed its Annual 2023 eyewear collection and a new version of its iconic Detector sunglasses. Lyon’s fair was attended by 418 outdoor gear brands with almost 3.500 buyers. Click here for the photo gallery.
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