BasicNet SpA is the holding company of the homonymous Group owner of the brands Kappa^®, Robe di Kappa^®, Jesus^® Jeans, Superga^®, K-Way^®, Sabelt^®, Briko^®, and Sebago^® present in the apparel, footwear, and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers its network services of research, development, industrialization of the products, and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web-integrated company”. BasicNet, with headquarters in Turin, Italy, is listed on the Italian Stock Exchange since 1999.

The Group’s activity consists of enhancing the value of its trademarks and spreading the products associated with them through a global network of licensee companies. From this network comes the name BasicNet. The licensees' network covers all the most important markets in the world.

The BasicNet Group was born in 1994 when Marco Boglione’s Football Sport Merchandise, established in 1983, gained the Kappa^®, Robe di Kappa^®, and Jesus^® Jeans brands from the failure of Maglificio Calzificio Torinese, founded in 1916. With the introduction of a new business model, there was therefore the transition from the traditional structure of a clothing company to a network business model, considered necessary to allow a strategy of internationalization on the world market.

PROFILE

Maglificio Calzificio Torinese foundation: 1916

Football Sport Merchandise foundation: 1983

The takeover of the Maglificio Calzificio Torinese and BasicNet foundation: October 28^th, 1994 (auction) /January 1^st, 1995

BasicNet listed at the Italian Stock Exchange: November 17^th, 1999

Brands of the BasicNet Group:

• Kappa^® (brand created in 1978; obtained by BasicNet in 1995)
• Robe di Kappa^® (brand created in 1968; obtained by BasicNet in 1995)
• Jesus^® Jeans (brand created in 1971; obtained by BasicNet in 1995)
• K-Way^® (brand created in 1965; obtained by BasicNet in 2004)
• Superga^® (brand created in 1911; obtained by BasicNet in 2007)
• Sabelt^® (brand created in 1972; obtained by BasicNet in 2011)
• Briko^® (brand created in 1985; obtained by BasicNet in 2017)
• Sebago^®  (brand created in 1946; obtained by BasicNet in 2017)

2023 Consolidated Financial Statements:

• Aggregate sales 2023: 1.14 billion euros
• Consolidated revenues 2023: 396.8 million euros (+2,7% compared to 386.1 million in 2022)
• Net profit 2023: 24.4 million euros
• Royalties 2023: 62.3 million euros
• Direct sales 2023: 332.8 million euros (+6,4% compared to 312.7 million in 2022)
• EBITDA 2023: 58.1 million euros
• EBIT 2023: 41.1 million euros
• BasicNet Group human resources: 1.082 by December 31^st, 2023

The brands of the BasicNet Group are present in 140 markets in the world.

Click here to view the photo gallery of BasicVillage, BasicNet's headquarters in Turin.