PRESS RELEASE
Turin, February 7th, 2014 -Â Confirming its strategic and widespread presence in the sporting world, Kappa takes part in the Sochi 2014 Olympics with three important sponsorship deals: F.I.S.I. (the Italian Winter Sports Federation, sponsored by Kappa since 2011), Argentina Ski Team and skier Hubertus Von Hohenlohe, of the Mexico Ski Team.
For F.I.S.I. the complete and innovative supply of technical ski-wear for competitions combines high levels of style and technology to meet any athletic requirement, and clean-cut graphics typical of Kappa Ski collections for F.I.S.I., mostly played on Italia light blue, the national team’s colour, and white side stripes. Sports involved include: Alpine ski (downhill, Supergiant slalom, Giant slalom, Slalom), Parallel slalom, Bobsled, Skeleton, Luge, Cross-country skiing, Biathlon, Nordic combined, Ski jumping, Moguls, Slopestyle and Snowboard cross.
Kappa will also kit the Argentina Ski Team supplying Alpine ski wear (downhill, Supergiant slalom, Giant slalom, Slalom): suits have been custom designed for the Sochi games with new, original spotted graphics.
Fifty-five-year-old skier Hubertus Von Hohenlohe will take part in his sixth Olympic Games in Sochi competing in the Giant slalom - as the only athlete representing the Mexico Ski Team - wearing a “mariachi” version of the suit (icon of Mexican culture) created and customized by the Kappa Style Department. The supply also includes an outfit for official ceremonies: Kappa 4CENTO jacket and trouser customised with special “mariachi” trimming.
Click here to see the F.I.S.I. athletes Photo Gallery and here to watch the BreakingNews.
Click here to see the Kappa KOMBAT™ F.I.S.I. Race Suit Press Release.
Click here to see the Photo Gallery of Hubertus von Hohenlohe, Mexico Ski Team.
Click here to see the Argentina Ski Race Suit Photo Gallery.
The Kappa® brand is owned by BasicNet SpA, also owner of K-Way®, Robe di Kappa®, Lanzera®, Superga®, Jesus® Jeans, AnziBesson® and Sabelt®, leading brands in sports and leisure wear, shoes and accessories. BasicNet operates worldwide through an international network of licensed entrepreneurs, who produce or distribute the Group’s branded products. BasicNet supplies its licensees with research and development, product industrialization and global marketing services. All company processes occur exclusivelly through Internet, making BasicNet a true “fully web-integrated company”. BasicNet, is based in Torino, Italy, and has been listed on the Italian Stock Exchange since 1999.
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