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PRESS RELEASE - Saddlers Union avec K-Way®: contemporary craftsmanship for a co-branding venture between tradition and innovation
K-Way 12/12/2014 

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Two bags, two beauty cases and a weekend holdall. A capsule collection for men and women where leather lights up with colour, exclusivelly in K-Way® stores in Rome, Milan, Turin, Cortina and Courmayeur

Turin, 12 December 2014 – There are five items. A mini-collection with entirely Italian design, materials and production, revisiting the iconic models by Saddlers Union, a classic brand for devotees of La Dolce Vita in Rome: a niche, luxury dimension much appreciated by the fashion icons of the era.

They are the Saddlers Union avec K-Way® accessories, a co-branding venture skilfully blending craftsmanship and a contemporary feel, adding to the elegant monochromaticity of leather, Saddlers Union’s characteristic material, the liveliness of colour, K-Way®’s defining feature.

This capsule collection – exclusively on sale in K-Way® stores in Rome, Milan, Turin, Cortina and Courmayeur – has spawned an unprecedented combination of stories and materials. The Italian leather tradition, hand worked and oiled by hand, typical of this brand born in Rome during the 50s, welcomes the modern functionality of Nylon® Plus, the exclusive fabric that has made the rainproof brand par excellence, born in Paris in 1965, famous worldwide.

So here comes the Luly Bag women’s handbag in two models, navy blue and red: with leather handles and outlines, rainproof Nylon® Plus body, colour-matching suede interior. As in all other items, the Saddlers Union logo is fire-branded, while the K-Way® logo features on the tape, the unmistakable yellow, orange and blue band.

The collaboration between K-Way® and Saddlers Union is a stylistic choice, also pursued in the other articles chosen for this co-branding venture: the Bucket Bag, the famous leather bucket for women with aged brass shoulder straps and eyelets, completed by a navy blue Nylon® Plus sachet and an inside key-holder; the overnight case for men and beauty case for women, also in leather with Nylon® Plus lining, in two colours: navy blue and red; the famous Yes Week End, a weekend holdall featuring – with a greater capacity – the two brands’ materials, design and colours.

 

Saddlers Union is the Italian brand for exquisite leather accessories, crafted and sewn by hand: men and women’s bags, for work and travel, belts, assorted accessories and a home collection. It all started in 1957 when five craftsmen, master leatherworkers, opened a shop in Rome, which quickly acquired cult status among celebrities and stars from all over the world: from fashion icons such as Gianni Agnelli to actors such as Jack Lemmon, Virna Lisi and Jack Palance and intellectuals such as Alberto Moravia. The brand came back in 2009, thanks to business woman and designer Micaela Calabresi Marconi who, in partnership with her brother Paolo Calabresi Marconi, re-launched it with classic Saddlers Union models, also revamped in more contemporary versions, and updated the archive with new sophisticated articles: an iPad cover, leather bracelets, and studded clutch bags. Currently the brand is distributed to the most exclusive stores in Italy, France, USA and Asia.

K-Way® is the rainproof-wear par excellence: classic, contemporary, technological, functional and colourful. Beyond the classic jackets with heat-sealed zippers, collections also include fashionable clothing and accessories with the same practical and functional features. K-Way® is one of the brands owned by BasicNet SpA, that also owns Kappa®, Robe di Kappa®, Lanzera®, Jesus® Jeans, Superga®, AnziBesson® and Sabelt®, leading clothes, shoes and accessories brands for sports and leisure. BasicNet operates worldwide through a network of licensed companies producing or distributing the groups products and brands. BasicNet provides these with R&D, product industrialization and global marketing services. All company processes are carried out online, making BasicNet a “fully web integrated company”. BasicNet is based in Turin, and has been listed on the Italian Stock Exchange since 1999.

 

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COMUNICATO STAMPA - Saddlers Union con K-Way®: artigianalità contemporanea per un co-branding tra tradizione e innovazione
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