BasicNet is happy to announce an agreement with Fiat Chrysler Automobiles (FCA) regarding the manufacture of a product born from the union of two of their classic brands: Fiat Panda and K-Way®.
The Panda K-Way® will be presented at the 85th International Motor Show in Geneva (5-15 March 2015). It will be available for purchase in Fiat showrooms in Italy from May and later on all European markets.
The Panda K-Way® is a surprising synthesis of the values of the K-Way® and Panda brands: classic, contemporary, technological, functional and colourful. A smart purchase choice for consumers.
The new Panda K-Way® also introduces an important innovation: a K-Way® project carried out with FCA. It will be the first car in the world featuring a foldaway VISIBAG® safety device: a high visibility K-Way® sleeveless jacket stored inside a dedicated pouch in the seats.
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K-Way® is the brand of BasicNet SpA, the Company owner of the brands Kappa®, Robe di Kappa®, Lanzera®, Superga®, Jesus® Jeans, AnziBesson® and Sabelt®, present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a real “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.
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