Here comes the new Fiat Panda K-Way^®, the first car in the world featuring a VISIBAG^®

Visitors to the Geneva Car Show (5-15 March 2015) can have an advanced view of the new special Panda K-Way^® series created out of the collaboration between Fiat and the top brand of casual and fashionable rainproof garments, these two brands are famous worldwide for their classic, contemporary, technological, functional, colourful and intelligent products.

Under the sign of customisation freedom taken to the max, the Panda K-Way^® offers 20 possible exterior combinations by mixing and matching paint colour and the external elements (mirror caps and hubcaps). Distinguished by its titanium-coloured details: front logo bar, longitudinal bars and mirror covers. These covers, as well as the rear doors, display K-Way^® stickers, whereas the hubcaps incorporate the K-Way^® logo. The mirrors and hubcaps are available in four colours (yellow, orange, blue and titanium) and the body is available in six colours, blue, white, black, red, yellow and orange.

Inside, you immediately notice the blue fabric and grey eco-leather seats with the K-Way^® logo visible on the front seat, as well as the blue dashboard and silver ultrashine instrument panel. The K-Way^® logo also appears on the customised seatbelts and on the blue multilayer PVC mats. Last but not least, the front seats have two pockets on the seat back equipped with VISIBAG^®, the high-visibility vest - pocket safety device created ad hoc for Fiat by its partner K-Way^®.

Sold starting from the end of April, the Panda K-Way^® will arrive in Fiat showrooms in Italy in May and progressively in all European markets. In Geneva, the displayed vehicle has a captivating blue livery with orange details and is equipped with the brilliant 0.9 Twin Air 85 HP engine.

Finally, the collaboration between Fiat and K-Way^® will continue with a specially licensed range of accessories and merchandise. A selection of prototypes of these exclusive products will be showcased for visitors to admire at Geneva.