A special sneaker celebrates the most important international fashion fair's three winter shows: Uomo, Bimbo and Filati

Turin, December 1^st 2016. For the fourth year in a row Superga^® will be the footwear of choice of the entire staff of Pitti Immagine Uomo, Bimbo and Filati. Classic Turin brand Superga^® – creator of the first tennis shoe with a vulcanized natural rubber sole in 1925 – and its R&D department have developed a black sneaker, the 2750 model, in full grain leather with red heel loop and the Pitti logo on the back.

We start off with Pitti Immagine Uomo 91 (Florence, Fortezza da Basso, January 10^th-13^th 2017), continue with Pitti Immagine Bimbo 84 (Florence, Fortezza da Basso, January 19^th-21^st 2017), and end on Friday January 27^th, the last day of Pitti Immagine Filati's 80^th edition (Florence, Fortezza da Basso, January 25^th–27^th 2017).

This year Superga^® will be back at Pitti Immagine Uomo 91 with a stand presenting the Q3Q4 2017 (fall-winter) collection, classic 2750s in a variety of colors, materials and patterns, a wide range of styles with a special focus on new fabrics and patterns, and all the news for the Man wearing Superga^®.

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Superga^® is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, Lanzera^®, K-Way^®, AnziBesson^®, Sabelt^®, and of the worldwide distribution license of Briko^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.