Here comes the model borne of the collaboration between these two Italian brands

Superga^® – the classic Torino brand that created the first tennis shoe with a sole in vulcanized natural rubber in 1925 – presents a model for the Q1Q2 2017 season (spring-summer) in collaboration with Italian fashion brand Weekend Max Mara.

Here comes the sneaker borne of this collaboration: a Superga^® made with iconic fabrics and patterns from the Weekend Max Mara collections. Featuring the exclusive butterfly detail, representing the Max Mara Group's life-style brand.

Superga^® for Weekend Max Mara: a classic 2750 in flower-print cotton, with cotton lining, customized insole and vulcanized natural rubber outsole. Featuring exclusive details like the sewn-on butterfly representing the brand, and double laces. Available in blue and beige

Available from March 2017 in selected Superga^® and Weekend Max Mara retail stores.

Superga^® is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, Lanzera^®, K-Way^®, Sabelt^®, and of the worldwide distribution license of Briko^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.