The BasicNet Group is active in the clothing, footwear and accessory industry for sports and leisure with the Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Superga^®, Sabelt^®, Briko^® and Sebago^® brands. The mission of the Group, spearheaded by BasicNet SpA, located in Torino, and quoted on the Italian Stock Exchange since 1999, is to develop the value of its brands and distribute its products worldwide through a global network of licensed companies, connected with the head company and to each other by Internet. This is known as the "Network". Hence the name BasicNet: 

• Basic like the market segment it targets
• Basic like the acronym of the first programming language for personal computers: Beginner's All-purpose Symbolic Instruction Code. 

The BasicNet group was established on October 28^th, 1994, when Marco Boglione’s Football Sport Merchandise, founded in 1983, took over after its bankruptcy Maglificio Calzificio Torinese, founded in 1916, and its brands Kappa^®, Robe di Kappa^® and Jesus^® Jeans: a portfolio that would grow over the years to include  K-Way^® (2004), Superga^® (2007), Sabelt^® (2011)  Briko^® (2017) and and Sebago^® (2017).

A traditional textiles company organized with a vertical structure was transformed in a model network company: modular, innovative, flexible. A global network of independent entrepreneurs connected to each other and to the head company by Internet, licensed to manufacture or market collections designed and produced by BasicNet, who considers licensees ideal partners, not operating as a supplier of products but as a provider of an integrated set of services, or rather of a BUSINESS OPPORTUNITY.

The Internet’s central role makes BasicNet the first Marketplace in the history of the clothing industry: a virtual place to meet and do business for entrepreneurs from all over the world. Every step along the chain offer is taken exclusively on BasicNet’s software platforms: it is here that manufacturers sell and distributors purchase the group’s branded products, that will then reach different markets. The model conceived by Marco Boglione turned out to be a winner: both the virtual and physical network allowed the Group to establish itself globally from the start, helping it to spread internationally, quickly and widely. In a very short time BasicNet became a multinational corporation.

BasicNet manages all the strategic activities aimed at making the intangible value of its brands grow:

• Product research and development
• Industrial production of its collections
• Global marketing
• Development and coordination of the manufacturing and commercial licencees
• Strategic finance
• Information Technology, that is, the creation of proprietary software and platforms to manage every process of the chain of offer online.

Licensees take care of the distribution of the products on their reference markets. The same model is also applied to licensed companies managing production flows. 

The BasicNet Group’s products are positioned within the fashion industry as casual and informal clothing, a market experiencing strong growth since the end of the 1960s. The group identifies informal apparel as for men, unisex, for women and for children. It also distinguishes between casual/leisure products (Robe di Kappa^®, Superga^®, K-Way^®, Sebago^®), and functional products for active sports (Kappa^®, Superga^®, K-Way^®, Briko^®). In recent years the market has acknowledged some brands and labels (K-Way^®, Superga^®, Kappa^® Kontroll)  as possessing a fashion and lifestyle trait. 

With over 400 partners worldwide BasicNet’s branded collections are found in 120 countries. Every year aggregated sales figures worldwide exceed 1 billion dollars, with over 60 million items sold.