“People’s shoes of Italy� launches 3 designs, one for adults and two for kids, with graphics inspired by iconic Disney characters

Turin, August 20^th, 2017. Superga^® proudly presents three new sneaker designs for the Q3Q4 2017 (fall-winter) season inspired by two famous characters created by Walt Disney.

For adult fans of Disney Classics, the Superga^® 2750 – the brand’s iconic design –  features graphics inspired by Mickey and Minnie Mouse, characters who have made the history of the Disney world. The upper is in pure cotton and the soles are in vulcanized natural rubber.

For children 2 sneakers, closed with straps or laces. The adults design evolves into a “light� version with a new, comfortable, easy-to-wear build. The new Superga^® has replaced foxing with a diamond-studded rubber strip running along the entire edge of the shoe to enhance flexibility.

The collection will be on sale from September 2017 in selected Superga^® stores worldwide and on superga.com.

_____________________________________________

Superga^® is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, Lanzera^®, K-Way^®, Sabelt^®, and Briko^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.