The first collaboration with the Marche stylist starts from an upholstery fabric collection

Milano, 1° March 2018 – For the next Salone del Mobile fair held in Milano (17-22 April 2018) K-Way^® presents its first co-branding venture with stylist and fashion consultant Simone Guidarelli.

Guidarelli, who has worked for years with the most important fashion magazines (Glamour, Harper’s Bazar, Vanity Fair) and the greatest photographers (David Bailey, Giovanni Gastel, Douglas Kirkland), has selected from Fondo Renzo Brandone – Italy’s most extensive textile archive – a few patterns for upholstery fabrics.

One of these patterns is the starting point for the co-branding venture with the Marche-born stylist: a carnation and ostrich design applied for a limited edition to K-Way^®’s iconic Le Vrai 3.0 Claude design, in two different colors, on a white or petroleum blue background.

K-Way^®’s co-branding venture with Simone Guidarelli will be presented on April 17^th, the opening day for Salone del Mobile 2018, in K-Way^®’s Milano flagship store (via Ugo Foscolo 8), especially set-up for the occasion. K-Way^® per Simone Guidarelli will be on sale exclusively at Milano’s mono-brand store and online on k-way.com.

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