Following the success of the SS18 Superga^® campaign, British fashion designer and model Alexa Chung is announced as the face of the FW18 and designer of the new capsule

After being announced last March, Alexa Chung reappears as the face of the FW18 Superga^® collection. This photo shoot offers an insight into different ways of styling Superga^® up throughout the colder season. The campaign was shot in London, and captured both Alexa and Superga^®’s long standing collaborative spirit.

In 2017 Alexa Chung launched her eponymous label, following several successful collaborations, campaigns and musings for some of the world’s most recognisable brands, including her first campaign with Superga^® in 2011. At the heart of ALEXACHUNG is the vision “to create great clothes for great women�. Incorporating her intuitively sharp style, a combination of Parisian chic mixed with a New York edge, the clothes and accessories reflect her wondrously eclectic personality.

Alexa Chung’s collaboration with Superga^® began in 2011, when she was the brand’s Ambassador; and since Alexa’s love for Superga^® never died she returned to design, for the second time, her own footwear collection with Superga^® for Fall Winter 2018.

Superga x ALEXACHUNG Fall Winter 2018 collection focuses on an elegant overall thickness: new shapes that recall bowling shoes, warmer fabrics like suede and velvet, chunky soles. The Alpina lug-sole is a reboot of a historical model that has its heritage in the Superga sports’ training styles. ALEXACHUNG has worked a lot on this sole because of its contemporary streetwear appeal that suits both booties and sneakers.

“This continuation of my partnership with Superga is very exciting because it’s an even deeper exploration into how we can intermingle their classic designs with the playfulness of my brand. Having as much creative freedom as they’ve been willing to give us is a luxury and I hope you’re as happy with the results as I am!�

With Alexa love never dies.

STRICT PRESS EMBARGO Friday September 21, 2018

 

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Superga^® is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Sabelt^®, Briko^® and Sebago^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.

 

Alexa Chung’s eponymous brand ALEXACHUNG launched in May 2017. The brand produces four seasonal collections per year and sits within the advanced contemporary category. Unfettered by the traditional fashion cycle, each collection is available at the turn of the season. ALEXACHUNG embodies her personality and intuitive sense of style, with the principle of making great clothes for great women. The brand curates its collections in a playfully subversive way; bending long established rules of silhouette, proportion and design. Its diverse offering of daywear, evening-wear, denim, shoes and jewellery is available in over 100 stockists worldwide and online. The brands e-commerce platform stocks the collection as well as exclusive pieces. The company designs, markets and manages distribution in-house at their headquarters in London.