“People’s shoes of Italy” launches 4 styles, both for adults and kids, with graphics inspired by the figure of every generation’s childhood

Behind every project there is a blank paper. If you have an idea first of all you put it on the blank space. And this is when the project starts to take form. The new Superga^® x Disney collection is all about the creative process that everyone makes before tackling any project: the blank paper in front of them and the sketch that will become something real.

The collaboration between Superga^® and Disney began in 2009, when the iconic cartoon characters appeared for the first time on the uppers of the 2750. From that moment on, the partnership between the two brands has always grown by developing products that captivate both children and adults with a timeless style and a fun, nostalgic mood that makes a difference.

For Spring-Summer 2019 Superga^® presents 4 new styles with all over prints that features the characters created by Walt Disney’s pencil. For adults the Superga^® 2750, with upper in pure cotton and sole in vulcanized natural rubber, features graphics inspired by Mickey Mouse. For children, 2 sneakers “sketches” effect that would most likely appear on any child’s notebook. Superga^® x Disney will be available in selected Superga^® stores worldwide and on superga.com.

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Superga^® is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Sabelt^®, Briko^® and Sebago^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.