From 28 March for five weeks, in five different European cities, five concept stores reinterpret the iconic Portland Docksides

Torino, 28 March 2019. Five of Europe’s most exclusive concept stores reinterpret Portland Docksides, creating five limited edition designs transforming, modifying and customizing Sebago^®’s iconic shoes with unusual materials and innovative designs, still preserving their DNA.

It’s the first act of the Sebago^® Yacht Club project, a true laboratory dedicated to ideas and experimentation in the world of Sebago^®. Starting from the end of March, every Thursday for five weeks, five different interpretations of the Portland Docksides, fruit of a collaboration with five renowned stores, will be presented in five different European cities.

We kick off on 28 March at Mini in Madrid, introducing a Portland shoe made with classic materials in an unusual urban mix in black&white. On 4 April we move to Morrison from Anversa, combining a pink suede upper with a French terry yellow heel collar, one of the favourite materials of the “Howlin’ by Morrison” collection. On 11 April it will be the turn of Société Anonyme in Florence with a hi-tech reinterpretation of the Portlands in a “lunar” version: sidereal white mesh, lug soles and unusual volumes for shoes ready to tread the craters of Earth’s satellite as well as the deck of a boat. On 18 April, Nitty Gritty in Stockholm presents a pair of traditionally shaped Docksides in two different colors, perfectly mixed on a 100% animal free Alcantara fabric upper. The first act of the Sebago^® Yacht Club project ends on 25 April with concept store Oi Polloi in Manchester reinterpreting iconic Docksides using late 80s materials inspired by the Italian Casual urban tribe (the “Paninari”) born in Italy in those years.

Each model features a double flag – Sebago^®‘s and one with the name of the concept store – and will be exclusively on sale in the store itself and through its e-commerce service.

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Sebago^® is one of the brands owned by BasicNet SpA, owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Superga^®, Sabelt^® and Briko^®, leading brands in apparel, footwear and accessories for sports and leisure. BasicNet operates worldwide through a network of licensed entrepreneurs producing or distributing the Group’s branded products. BasicNet provides licensees with R&D, product industrialization and global marketing services. All company procedures take place exclusively online which makes BasicNet a “fully web integrated company”. BasicNet, based in Torino, has been listed on the Italian stock exchange since 1999.