Iconic and quintessentially elegant. The new Superga^® advertising campaign for the Fall/Winter 2019 season encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement

Perfectly embodying the Superga^® original attitude, Alexa Chung, the brand’s Ambassador since 2011, is captured by photographer Robin Galiegue charmingly posing on a neutral background at London’s Spring Studios.

The essential atmosphere enhances the distinctive, evergreen attitude of the Superga^® offering, further exalted by the slightly androgynous, urban and definitely chic looks, including slick blazers, slim denim pants, mannish suits and striped shirts, sported by Alexa Chung and styled by Virginie Benarroch.

The versatile and naturally elegant attitude of the British designer and broadcaster, who launched her namesake fashion label in 2016, telegraphs the same clear, concise message of spontaneous sophistication, which Superga^® traditionally infuses in its creations.

Seated on the floor, posing on a stool, or laying on a classic leather sofa, Alexa Chung wears some of Superga^® most iconic styles. They include the brand’s hero product, the 2750 tennis shoe in white canvas, an international symbol of laid-back chicness. Challenging the logomania trend, the 2790 sneaker features the platform embellished with the eye-catching Superga^® lettering, while an high-top option reveals the archival Alpina tick tread sole keeping you warm and dry also during chilly and rainy days.   

The campaign also puts the focus on some of the styles included in the new Superga^® x ALEXACHUNG collection, including the signature high-top and low-top sneakers worked in black satin and burgundy suede, respectively, as well as the fashion iconic’s beloved mule design crafted from white leather and embellished with multicolor grommets.

The launch of the Superga^® Fall/Winter 2019 advertising campaign will mark the official debut of the new Superga^® x ALEXACHUNG collection, which will be celebrated with an exclusive event on Sept. 18 during the upcoming Milan Fashion Week.

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Superga^® is a brand of BasicNet SpA, the Company also owner of Kappa^®, Robe di Kappa^®, Jesus^® Jeans, K-Way^®, Sabelt^®, Briko^® and Sebago^®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company�. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.

Alexa Chung’s eponymous brand ALEXACHUNG launched in May 2017. The brand produces four seasonal collections per year and sits within the advanced contemporary category. Unfettered by the traditional fashion cycle, each collection is available at the turn of the season. ALEXACHUNG embodies her personality and intuitive sense of style, with the principle of making great clothes for great women. The brand curates its collections in a playfully subversive way; bending long established rules of silhouette, proportion and design. Its diverse offering of daywear, evening-wear, denim, shoes and jewellery is available in over 100 stockists worldwide and online. The brands e-commerce platform stocks the collection as well as exclusive pieces. The company designs, markets and manages distribution in-house at their headquarters in London.