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PRESS RELEASE / Sebago X Universal works
Sebago 14/10/2019 


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Milano, 14th October 2019 – Sebago®, the footwear and clothing brand established in 1946 in Maine (USA), presents Sebago® X Universal Works, the first collaboration with this English brand celebrating its 10th anniversary this year. Respect for different cultures, a contemporary feel, essential creativity and consideration for everyday life are the elements shared by these two brands breathing life into two models – Cayuga and Seneca – redesigned by Universal Works’ founder and designer David Keyte, inspired by the concept of the “factory mistake”: whereby an old artisan, selecting hides which only look the same, matches different feels, textures and shades of the same color creating a beautiful mistake.

Cayuga – sturdy “mid” boots from Sebago®’s Campsides collection, named after one of the glacial lakes in the State of New York, in Universal Works’ all-new version with removable fringes on the front. Created for outdoor pursuits, with Vibram soles and leather laces, it is made of suede leather in brown shades and hand-sewn with the same techniques used by Native Americans.

The same fringes but in a low version feature on the Seneca, named after the deepest glacial lake north of New York, combining the shape of a traditional Native American moccasin with the proportions of a bowling shoe from the 50s and 60s. In hand-sewn suede leather in different shades of sand, featuring a lighter, flexible Dye Cut EVA sole.

Universal Works’ distinctive color yellow appears on the back seams and on the labels of both brands, the creators of a capsule collection with a well-defined character that does not stray from their respective style codes.

Sebago® X Universal Works will be available as a limited edition from October 14th in Universal Works stores and through their websites.

___________________

Sebago® is one of the brands property of BasicNet SpA, owner of Kappa®, Robe di Kappa®, Jesus® Jeans, K-Way®, Superga®, Sabelt® and Briko®, leading brands in apparel, footwear and accessories for sports and leisure. BasicNet operates worldwide through a network of licensed entrepreneurs producing or distributing the Group’s branded products. BasicNet provides licensees with R&D, product industrialization and global marketing services. All company procedures take place exclusively online which makes BasicNet a “fully web integrated company”. BasicNet, based in Torino, has been listed on the Italian stock exchange since 1999.

Universal Works' first collection launched in 2009 with David Keyte (UW co-founder, director, designer) working from his kitchen table with an aim to make real, honest contemporary clothing based on fit and good design though never over-designed. We are stocked globally from Los Angeles to Seoul. There are currently three Universal Works stores in London on Lambs Conduit Street, Berwick Street and Coal Drops Yard and one based in Nottingham on Broad Street. We are happy and proud to be an independent company, always approaching our work with passion and a sense of humour.



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COMUNICATO STAMPA / Sebago X Universal Works
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