On Friday, February 21st Movement Entertainment – leading company in the live entertainment market – and BasicNet officially renewed their partnership until 2023. Alessandro Boglione, CEO of the Italian licensee BasicItalia, owned by the Group, and Maurizio Vitale Junior, founding director at Movement, have sealed a deal which has Kappa® brand as title sponsor of Kappa® FuturFestival (July 3rd-5th) and main sponsor of the other formats Movement (October 30th-November 2nd) and IndepenDance (April 24th-25th). Superga® will carry on having its own collateral party as part of 2020 Movement Festival. Alessandro Boglione explains: «This agreement is one of the longest sponsorships signed by our Group, demonstrating our deep trust in this company, whose values we share».Â
idmedia: 149954
Download Commenta