The K-Way® tricolor tape wraps Milan with three maxi-billboards for the Q1Q2 2021 campaign
K-Way Italia wraps Milan with its yellow-orange-blue tape from Tuesday, May 4th until Tuesday, 18th. For two weeks, three maxi-billboards (for a total size of over 1,000 square meters) will accompany those who travel via Ferrari in the Porta Nuova area, day and night. The maxi graphics replicate the K-Way® Le Vrai Claude jacket, packed and open, covered by raindrops like its famous logo (photo gallery). The estimated passes are 300,000 per day, with over 4.5 million contacts. In the meantime, Superga Italia has launched the Q1Q2 2021 campaign dedicated to the Alpina Shiny Gum, protagonists of the two maxi-led walls of the Garibaldi Station, Milan, from May 1st to 15th. This campaign is estimated to reach 4.5 million contacts.