The stylish Serie A side and the iconic Italian sportswear brand join forces beginning in 2021/22
Venice and Turin, Jun 9th, 2021. Venezia FC – fresh off their long-awaited return to Serie A, capped by a majestic celebration on the Grand Canal – has announced a partnership with Kappa® that is set to launch ahead of the upcoming 2021/22 season. Venezia has developed a reputation for a strong aesthetic vision, and their "arancioneroverde" – orange, black, and green – are among the most distinctive colors in football, resulting in some highly popular kits in recent years, especially in 2020/21. Now, in selecting Kappa®, the iconic Italian sportswear brand founded in Turin, Venezia is signaling an exciting direction.
The Venezia x Kappa® partnership presents a fascinating match between two brands that uniquely balance sport versus fashion and retro football versus modern lifestyle appeal. In recent years, Kappa® has been in top form, creating some of the most celebrated looks in the game, from kits to streetwear collections, and there are enticing possibilities for their unmistakable style in one of the most beautiful cities in the world.
In the inaugural season of their partnership, Venezia and Kappa® will release a collection of four kits, with design led by New York City’s Fly Nowhere in collaboration with Kappa. The combination of these two classic Italian brands has the potential to be one of the most impactful partnerships in football culture in the coming years.
About Venezia FC®
Venezia FC, founded in 1907, is the professional football club of Venice, Italy. The club’s home stadium is Stadio Pier Luigi Penzo, the second-oldest stadium in Italy, located on the lagoon island of Sant’Elena, adjacent to the grounds of the Venice Biennale. Venezia FC is a one-time winner of the Coppa Italia and has finished as high as third in Serie A. After a 19-year absence, Venezia FC will compete in Serie A in the 2021/22 season.
About Kappa®
Kappa® is a brand of BasicNet SpA, the Company also the owner of Robe di Kappa®, Jesus® Jeans, K-Way®, Superga®, Sabelt®, Briko®, and Sebago®. BasicNet’s leading brands are present in the sports and leisure apparel, footwear, and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands producing or distributing the products. BasicNet offers to its network services of research, development, industrialization of the products, and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.
idmedia: 160022
Download Commenta