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Superga presents the new Poetic Q3Q4 2021 collection through a social media “roadshow”
BasicPress.com 22/07/2021 


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Superga® presents the new Poetic Q3Q4 2021 collection through a social media “roadshow”

Superga® presents the Poetic Q3Q4 2021 collection, revisiting the 2750 sneakers through sentences and words embroidered on the upper. The launch project, divided into three parts, involves 4 continents, 8 countries, and 9 influencers (2 of which are Australian). CLOS.APP, a global platform that helps conduct a virtual photoshoot, permitted German Larkin to take pictures remotely. The first step of this international "roadshow" via social media was on Thursday, July 22nd, featuring the first three influencers: Lola Hayere (@hayerelola) for France, Lindsay Vuitton for Singapore (@lindsayvoitton), and Bay Doucet for Malaysia (@baydoucet). The next appointment will be in early August with Indonesia, Italy, and the UK, followed by the U.S. and Australia.



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Superga presenta la nuova collezione Poetic Q3Q4 2021 con un “road show” social
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