Kappa^®’s new #KEEPperforming digital campaign was launched on Sunday 17 October on the social media channels of the talents involved, as well as on Kappa^®’s official pages. The returning star of the last season Hell Raton (@hell_raton) will be joined by Ernia (@holyernia), Shades of Banana (@shadesofbanana), Unghie della Madonna (@unghiedellamadonna) and Floriano Pellegrino (@florianopellegrinojr). The key to interpretation of this fall-winter 2021 edition is ALWAYS BE A NEW PLAYER, a tale in instalments aimed at revealing the secret to always be playing a new game in life without getting too serious about it. Click here for the Italian press release and pics of the talents wearing Kappa^®. Click here for the video.