From Monday, May 2^nd, Red (aka The New Older – @thenewolder, 39K followers) is the fourth and last protagonist of the Kappa Italy digital campaign #KeepPerforming SS 2022. Street artist, DJ, and sports enthusiast Red found his identity in the art of graffiti, which he redesigns from time to time, explaining that there is no single way to be authentic. The message of the last Kappa^® digital campaign is “Winning Starts Within�: a statement that tells of the passion and pride in overcoming the challenges of life. Click here for the video clip.