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PRESS RELEASE / A new Sebago with Universal Works co-branding venture is here
BasicPress.com 26/03/2020 

Docksides Sebago with Universal Works


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Classic styles updated for Spring 2020

Torino, March 25th, 2020¬†‚Äď Universal Works return for spring-summer 2020¬†with a new¬†capsule collection in partnership with American footwear¬†stalwarts¬†Sebago¬ģ.

Featuring three contemporary boating shoes as well as two canvas pieces, the¬†collaboration¬†sees the creation of this Native American¬†culturally¬†inspired¬†capsule ‚Äď carrying a¬†contemporary¬†and creative feel combined with both simplicity and comfort.

Focussing on the Docksides label, the Portland boat shoes, which come in a vibrant straw yellow as well as white/grey and brown, have been re-mastered by Universal World founder David Keyte using the art of contrasting fabrics and colours to create a ‚Äėbeautiful mistake‚Äô. The shoes are made in suede leather, featuring fringes at the base of the tongue as well as thick visible stitching.

The two new canvas shoes, one a version of the Jack¬†slip-ons¬†and the other, the John boating¬†sneakers, are also from the¬†Sebago¬ģ¬†Docksides collection.¬†The first including¬†vibrant colours in homage to the weaves and patterns of blankets made by natives in New Mexico; the other produced with the ‚ÄúIkat‚ÄĚ technique ‚Äď a dyeing process inherited from the pre-Columbian population of Peru.¬†

This latest launch will be available via the Universal Works website, as well as in its four monobrand stores and in 50 selected multi-brand stores worldwide in the coming weeks.

___________________________

Sebago¬ģ is one of the brands owned by BasicNet SpA, also owner of Kappa¬ģ, Robe di Kappa¬ģ, Jesus¬ģ Jeans, K-Way¬ģ, Superga¬ģ, Sabelt¬ģ and Briko¬ģ, leading brands in apparel, footwear and accessories for sports and leisure. BasicNet operates worldwide through a network of licensed entrepreneurs producing or distributing the Group‚Äôs branded products. BasicNet provides licensees with R&D, product industrialization and global marketing services. All company procedures take place exclusively online which makes BasicNet a ‚Äúfully web integrated company‚ÄĚ. BasicNet, based in Torino, has been listed on the Italian stock exchange since 1999.

The first Universal Works collection was presented in 2009 by David Keyte (UW co-founder, director and designer) after working on it on his kitchen table to create true, honest, contemporary clothes based on wearability and good design, but without creative excesses. Now UW can be found from Los Angeles to Seoul, with three Universal Works monobrand stores in London (Lambs Conduit Street, Berwick Street and Coal Drops Yard) and one in Nottingham (Broad Street).We are happy and proud to be an independent company and to always approach our work with passion and a touch of humour.
 



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COMUNICATO STAMPA / Arriva il nuovo co-branding Sebago with Universal Works
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