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PRESS RELEASE / Luca Argentero is the new Robe di Kappa Ambassador
Robe di Kappa 14/02/2020 


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The Turin-born actor stars in the spring-summer 2020 collection. Focus on Polo shirts, the iconic item perfect for every occasion. On stage and in life

Torino, February 14th, 2020. Polo shirts have a new face: the face of Turin-born actor Luca Argentero. For the spring-summer 2020 campaign, Robe di Kappa® presents the classic casual total look of the Q1Q2 2020 collections with an authentic, sporty and dynamic Italian Ambassador, who represents the brand’s characteristics to perfection. An actor able to change remaining true to himself who for this reason has chosen versatile, comfortable and timeless Robe di Kappa® items.

From February 14th the official channels of the Turin-based brand will be following Luca Argentero backstage in his private and professional life, with photos and videos portraying him in five moments, at work, in his everyday life and during his leisure time. Different styles for different situations. With a common denominator: the Robe di Kappa® Polo Shirt. Perfect for every occasion.

 

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Robe di Kappa® is a brand of BasicNet SpA, the Company also owner of Kappa®, Jesus® Jeans, K-Way®, Superga®, Sabelt®, Briko® and Sebago®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.



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COMUNICATO STAMPA / Luca Argentero è il nuovo Ambassador Robe di Kappa
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