From Turin to Milan, a new BasicVillage in the Italian fashion capital
BasicVillage Milano was opened on the evening of Wednesday, September 21st, during Milan fashion week: a village covering 4500 sq. mt. repeating the successful concept behind BasicNet’s headquarters in Turin. A grand, K-Way®-branded opening event welcomed hundreds of guests, journalists, influencers and insiders in an industrial complex dating back to the early 1900s in the Farini area, (on the corner between via Bernina and via dell’Aprica) converted into offices, residential lofts and leisure facilities. The showrooms of the Group’s main brands are on the first floor of the building: Kappa®, Robe di Kappa®, K-Way®, Superga®, Briko® and Sebago®. A new maxi-installation by French artist Cyril Lancelin greeted guests at the entrance. Click here for the press release; click here for a photo gallery of BasicVillage Milano and here for the event's pictures.